Welcome [Name]
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Plan decision countdown
Introduction
An introduction to our joint-project starting September 2024.
🎯 Make your stake in the content economy
🎁 Receive year on year perks from Day 1
❌ Cancel anytime with monthly plan
⭐ All access pass
Recieve a permenent all access pass to all content on the platform - yours even if you cancel.
🔁 Subtastic
Get immediate value for your contribution with complimentary subs you would normally pay for.
🎁 'Stack rewards' including revenue
Both plans offer 'stack awards' after a certain number of months, including revenue share from paying subscribers.
Booming
The influencer/creator economy is booming and currently worth $250 billion, expected to nearly double to $480 billion by 2027, according to Goldman Sachs estimates.
Paying subscribers increasing year on year
The stats from just one popular blogging platform showed that back in 2021 over half a million subscribers were paying for content.
Reoccuring revenue year on year
Popular bloggers are scooping up this new 'content ecomony', in some case to the tune of several million dollars annually.
The market is proven.
Objective summary
Purpose: Paying subscriber pilot
The monthly contribution simulates a paying monthly subscriber for the new blog platform, but with other rewards included. An annual review with your feedback will help us analyse and optimise the progress towards increasing paying subscriber revenue.
Goal: Generate monthly revenue
The goal is to establish and increase a paying subscriber base which will give early investors like yourself the option of passive income revenue share.
Blog topics
Blog topics will come from professional and personal experience, learning and systems built on these topics.
Mindset and Productivity
Ai and Data working for you
Physical Health
Mental Health
Risk and Resilience formulas
Solo travel lessons
Suggestions for posts within these areas are very welcome.
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INVESTMENT TIMELINE
3 Year Timeline
⏳ PLANNING
April - August 2024
Research, agreements set and payment setup.
Year 1 Launch
Sept 2024 - Sept 2025
Blog launch, subscriber drive and investor perks start.
Year 2 Build
Sept 2025 - Sept 2026
Increase in subscribers and depending on the plan the start of revenue share.
Year 3 Review
Sept 2026 - Sept 2027
Review of the paying subscriber scope and incoming revenue. Option to create a new agreement at the conclusion.
Alternative line graph
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Commitment
Joint commitments over the 3 year term
For the platform and deal to be successful, the below commitments will need to be maintained.
My commitments
Your commitmments
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Plans/ROI Summary
A summary table outlining each plan.
'Stack rewards' are unlocked after a specific number of consecutive months are 'stacked'. The section below the blue box has all the details.
Feature
Month
outlay
£9.99
£14.99
🔁 Subs
for you each year
✅ Yr 1: x1
✅ Yr 2: x2
✅ Yr 3: ALL
✅ ALL
🎁 Stack 1: Health gifts
(12m = after 12 months)
✅ #1: 12m
✅ #2: 24m
✅ #1: 9m
(fast-track)
✅ #2: 24m
📖 Stack 2: Catalog
❌ Not available
✅ Unlocked after 3 months on plan
📄 Stack 3:
Portfolio setup
with updates
❌ Not available
✅ Unlocked after 6 months on plan
(with bi-annual updates)
💰 Stack 4:
Revenue share
❌ Yr 1
❌ Yr 2
✅ Yr 3: 10%
❌ Yr 1
✅ Yr 2: 10%
✅ Yr 3: 10%
Your perks
🔁 Immediate subscriptions
- From the start of your contribution plan you will receive subscriptions that align with your interests and you may have chosen to pay for in any case.
🎁 📖 📄 💰 'Stack' rewards unlocked
- As your contribution months stack up, so do the rewards.
- Depending on the plan chosen these include health gifts, purchased programs catalog, your CV and portfolio setup, and shared revenue.
- These are unlocked after consecutive months on each plan.
Plans/ROI Detailed
Below are the details of the perks available for your monthly contribution.
Default reward:
The permanent all access pass
Included on 🍀 Starter and ⭐ Pro plans - available even if you cancel
You will enjoy a permanent all access pass to the platform as a thank you for your early investor.
Available even if you cancel.
Subscriptions
Included on 🍀 Starter and ⭐ Pro plans
RiseUp Ai Finance forecasting (RRP £9.99 a month)
Financial Ai app that proactively keeps you on track with analysis, goals and cashflow alerts direct to your WhatsApp.
Rize Ai productivity tool (RRP £13.50 a month)
AI productivity coach that uses time tracking to improve your focus and build better work habits on your laptop or desktop. Break and distraction alerts proactively keep your time optimised.
Readitforme - book and audio summaries (RRP £23 a month)
Mobile friendly text and audio book summaries of best selling productivity and mindset books. Annual subscription can be renewed up to 10 times.
Stack reward 1: Health gifts
Included on 🍀 Starter and ⭐ Pro plans
🍀 ⭐ Gift 1: LARQ Pure Vis 2 (RRP £95)
The latest innovation from the LARQ series combines purifying water and tracking your hydration intake with the Bottle Pure Vis 2. This brand new and sealed first 'end of year' reward is available:
- ⭐After 9 months on the Pro plan (fast track)
- 🍀 After 12 months on the Starter plan
🍀 ⭐ Gift 2: Fitto muscle management (RRP £195)
Track individual muscle improvements with a device and app that measures & analyzes muscle growth with direct daily scans. Measures muscle features in 3 dimensions for more accurate results. The accompanying app also features training and nutrition guides. Watch the below video for more information.
Stack reward 2: Program Catolog
Included on ⭐ Pro plan only after 3 months
With an active investment in learning and education I've compiled a catalog of programs on mindset, social circle generation, productivity, and business. You will get access to my full catolog downloads while on this the Pro plan.
A few recent purchases:
- ☑️ TheFutur business programs including Chris Do's How to Negotiate (RRP £550)
- ☑️ Kyle Cease all 8 flagship mindset/business courses (RRP 8x £150 each)
- ☑️ Eben Pagan's 'Wake Up Productive' (RRP £150)
and many more.
Stack reward 3:
CV/Portfolio setup and updates
Included on ⭐ Pro plan only after 6 months
Get a boost for your next career moves with an online porfolio and professional link bio set up for your next application or interview. This perk includes:
- Access to porfolio Bullet platform (RRP £15 a month)
- Access to link bio platform Kites (RRP £31 a month)
- Free setup (normal 4 hour Agency work is £320)
- 1 hr bi annual updates (£45 each)
Stack reward 4:
Shared revenue
Included on 🍀 Starter (for Year 3 only) and ⭐ Pro (for Year 2 & 3) plans
While the 3 year agreement is in place you will get a cut of the revenue for your early contribution.
- ⭐ Years 2 and 3 on the Pro plan you will get 10% each month
- 🍀 Year 3 on the Starter plan you will get 10% each month
Following the conclusion of the 3 year agreement you have the option of arranging a new agreement to continue contributing and receiving revenue share.
Cost vs value detailed
Below is a comparsion of the outlay cost vs potential value of each plan over the 3 years.
To give the most accurate picture, the value of your complimentary 'blog pass' (the charge for paying subscribers) and the sum of 'revenue share' have not been included in the year value totals.
These figures will be known in the future as the plan progresses.
Starter Plan
Year 1
- ▶️ Outlay: 12 x £9.99 = £119.88
- ◀️ Return
- ☑️ Blog pass (£ TBC)
- ☑️ RiseUp* 12x£9.99 = £119.88
- ☑️ Gift 1 RRP = £95
- 🟰 Yr 1 TOTAL: £214.98
Year 2
- ▶️ Outlay: 12 x £9.99 = £119.88
- ◀️ Return
- ☑️ Blog pass (£ TBC)
- ☑️ RiseUp*: 12x£9.99 = £119.88
- ☑️ Rize Ai: 12 x £13.50 = £162
- ☑️ Gift 2 RRP = £195
- 🟰 Yr 2 TOTAL: £476.88
Year 3
- ▶️ Outlay: 12 x £9.99 = £119.88
- ◀️ Return
- ☑️ Blog pass (£ TBC)
- ☑️ RiseUp* 12x£9.99 = £119.88
- ☑️ Rize Ai: 12 x £13.50 = £162
- ☑️ Readitforme: 12x£23=£276
- ☑️ Revenue share 10% (£ TBC)
- 🟰 Yr 3 TOTAL: £557**
- **rev share excluded
*3 year free subscription possible if account is re-setup on new email for years 2 and 3.
Pro Plan
Year 1
- ▶️ Outlay: 12 x £14.99 = £179.88
- ◀️ Return
- ☑️ Blog pass (£ TBC)
- ☑️ RiseUp* 12x£9.99 = £119.88
- ☑️ Rize Ai: 12 x £13.50 = £162
- ☑️ Readitforme: 12x£23=£276
- ☑️ Catalog RRP = £1000+
- ☑️ Portfolio (months 6-12)
- Bullet RRP 6 x £15
- Kites RRP 6 x £31
- 4 hr setup x2 RRP £320
- 1 hr update x2 RRP £90
- = £686
- ☑️ Gift 1 RRP = £95
- 🟰 Yr 2 TOTAL: £2,338
Year 2
- ▶️ Outlay: 12 x £14.99 = £179.88
- ◀️ Return
- ☑️ Blog pass (£ TBC)
- ☑️ RiseUp* 12x£9.99 = £119.88
- ☑️ Rize Ai: 12 x £13.50 = £162
- ☑️ Readitforme: 12x£23=£276
- ☑️ Catalog RRP = £1000+
- ☑️ Portfolio (12 months)
- Bullet RRP 12 x £15
- Kites RRP 12 x £31
- 1 hr update x2 RRP £90
- = £462
- ☑️ Gift 2 RRP = £195
- ☑️ Revenue share 10% (£ TBC)
- 🟰 Yr 2 TOTAL: £2,214**
- **rev share excluded
Year 3
- ▶️ Outlay: 12 x £14.99 = £179.88
- ◀️ Return
- ☑️ Blog pass (£ TBC)
- ☑️ RiseUp*: 12x£9.99 = £119.88
- ☑️ Rize Ai: 12 x £13.50 = £162
- ☑️ Readitforme: 12x£23=£276
- ☑️ Catalog RRP = £1000+
- ☑️ Portfolio (12 months)
- Bullet RRP 12 x £15
- Kites RRP 12 x £31
- 1 hr update x2 RRP £90
- = £462
- ☑️ Revenue share 10% (£ TBC)
- 🟰 Yr 3 TOTAL: £2,019**
- **rev share excluded
*3 year free subscription possible if account is re-setup on new email for years 2 and 3.
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FAQ
Some FAQ's you may have on the agreement and the investment details.
- The agreement -
Your contribution will go towards monthly/annual tech stack bills and guest contributors. There are essential business costs such as domains, emails and hosting even before the platform is setup.
The platform license will require an outlay, as will marketing for the blog and the services of guest contributors to boost up visibilty. Your monthly contribution will help faciliate all of this.
'3 year agreement' means that the terms agreed upon are valid for 3 years. It is not necessarily how long the investment will continue for, so you can cancel at any time.
3 years is a good amount of time to evaluate if this proposal is a win-win for both parties and sets a commitment for the agency to deliver.
🔑 Even if you do cancel before the end of the 3 years you will keep a complimentary all access pass to the blog as a thank you for being an early investor.
After 3 years there will be an opportunity to for both parties to review the agreement and create an updated one if both parties are interested. The option to revenue share will be available. If there is still interest in Stack Reward 3: Portfolio this can be incorporated into a new agreement or a completely seperate one.
🔑 Whether or not you decide to invest again you will keep a complimentary all access pass to the blog as a thank you for being an early investor.
At any point in the 3 years you can change plan and we can automatically change the monthly payment without setting up all over again.
If you upgrade:
- 🔁 You will immediately upgrade to accessing all subscriptions
- 🎁 If you upgrade before 12 months have completed, you will receive Stack Reward 1: Health Gift #1 earlier.
- 🎁 There is no change to when you will receive Stack Reward 1: Health Gift #2.
- 📖 After 3 payments on the Pro plan you will unlock Stack Reward 2: Catalog access.
- 📄 After 6 payments on the Pro plan you will unlock Stack Reward 3: Portfolio setup.
- 💰 You will immediately switch to the applicable Stack Reward 4: Revenue share on the Pro plan
At any point in the 3 years you can change plan and we can automatically change the monthly payment without setting up all over again.
If you downgrade:
- 🔁 Any annual subscriptions you are using will continue. Upon the next year you may not be able to access all subscriptions
- 🎁 If you haven't already received it, you will receive Stack Reward 1: Health Gift #1 as per the Starter plan of 12 payments.
- 🎁 There is no change to when you will receive Stack Reward 1: Health Gift 2.
- 📖 You will lose the ability for new requests for Stack Reward 2: Catalog access.
- 📄 You will lose access to Stack Reward 3: Portfolio (without a separate arrangement being agreed)
- 💰 You will immediately switch to the applicable Stack Reward 4: Revenue share on the Starter plan. This will mean unless the agreement is in Year 3 (when shared revenue begins for the Starter Plan) any revenue payments will be paused until Year 3.
At any point in the 3 years you can cancel by sending me a message and I will cancel the direct debit. You can also cancel directly via GoCardless. Please do not cancel with your bank as GoCardless may review my account to understand why a customer did not cancel via the business.
If you decide to cancel:
- 🔑 You will keep an all access pass to the blog as an early investor.
- 🛑 Future payments will be stopped but there will be no refunds of any previous payments made.
- 🔁 Any annual subscriptions you are using will continue, but new ones wont' be activated.
- 🎁 Any future Stack Reward 1: Health Gifts won't be available.
- 📖 You will lose access to any new requests for Stack Reward 2: Catalog access.
- 📄 You will lose access to Stack Reward 3: Portfolio (without a separate arrangement being agreed)
- 💰 You will no longer receive any applicable payments on Stack Reward 4: Revenue share.
- ❌ Once cancelled this exact agreement cannot be reactivated. There will be scope to create a new deal if both parties are interested.
The point of this pilot agreement is to simulate the experience of a monthly paying subcriber and assess the value they feel they are receiving. Paying upfront with no content produced would not give such month on month, year on year insights.
In addition, paying monthly with the option to cancel means this arrangement is low risk for both parties. After the 3 years, if both parties are interested, there will be scope to structure future deals in alternative ways.
The shared revenue is from this blog platform and not related to any other business activity. The shared revenue as Stack Reward 4 starts from Year 2 or Year 3 depending on your plan. You will receive the applicable % cut of the income from paid subscribers (minus payment processing fees). This will be deposited into your account shortly after it is received in my business account.
For full transparency I will be investigating whether it will be possible to add you as a guest user who can see incoming revenue at any time.
- Why invest in this venture? -
From 15 years of networking socially and business wise around the UK and abroad I have a starting network of over 2k contacts in my Clay account, and that doesn't include all of the 1k in my personal Facebook account or my original Linked In account.
Starting out with mimimal audacity I will be able to automatically onboard around 150 subscribers out the gate before social media, SEO and other marketing efforts.
Tech wise I've spent over 20 years in marketing and web. I graduated a self funded degree in 2009 but have never stopped learning the latest in tech field. My time in digital marketing has given me the opportunity to become 'marketing full stack'. This means I can preform the full range of marketing from campaigns, funnels, branding, graphic design, social media, web development, data analysis and SEO. Although I do not claim to be an expert in every one of these areas I can ultilise all when needed.
Self development, productivity and health are all passions which I've spent considerable time and resources to upskill and reach goals on my journey. With a lifelong love of writing I am excited to share what has worked for me.
I've been traveling solo since 2009, in recent years adapting to living in new environments for 2 to 3 months at a time. I firmly believe nothing that tests your skills to stand alone and adapt more than solo travel. All of these lessons will be shared.
Since starting to plan my business in 2020 I have spent over £10k on the industry's best marketing tools.
For this project I have invested in SEO optimising content tools, Ai tools and will be using a full marketing suite to promote the blog. This is addition to signifigant research time on market trends and suitable platforms.
I have a history of discipline and commitment to all my goals across multiple areas of life. When it comes to business ventures I have a solid track record of delivering projects both for the University and to my clients in my freelance work.
Specifically when it comes to content from 2020 to 2022 I created, marketed and was lead contributor to a private pilot Entrepreneur community called the 'Entrepreneur Tribe'. I developed a habit of getting up early daily to produce content, including filming on icy winter mornings.
For this community I produced:
📝 250+ posts
📹 50+ videos
⬇️ Custom produced pdf download guides on online marketing and business scenarios.
The community went from free to paid subscription after it's 1st year as to establish monitisation of content proof of concept. Since this time I've invested in SEO content tools and Ai to efficiently power up production and audience reach.
Finally, if I'm prepared to spend hours just making this page, then it could be reasonably assumed I've got the creative capacity to pump out actual content : )
See the commitments area for specific content and marketing commitments.
I have written my entire life, going up with pen and paper as opposed to phone and app.s. Having loved writing my entire life it has become a source of therapy. Although I will be writing new content I have enough notes on lessons/systems to far outweigh 3 years of writing.
Legal
For full transparency paperwork will be prepared that includes:
- Schedule A: Digiful Master Services Agreement (core legal operating procedures)
- Schedule B: Schedule of work (details of the plan chosen and delivery)
- Schedule C: Agreements terms have been established prior to launch
- Schedule D: Cancelation agreement
Both parties will sign these documents before the agreement commences.
Although cancellation can occur at any time, this proposal outlines the 'agreement' for 3 years, meaning a commitment to the terms presented if cancellation does not occur. After 3 years there will be an opportunity to review the agreement and create an updated one if both parties are interested.
If you still have queries they may be covered in the FAQ section.
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Next Steps
⏳ #1: Research, paperwork and mandate
🗓️ Start: 01/06/24
🗓️ Deadline: 30/06/24
Action:
👤 Matt: Setup / Sign
👤 Jared: Sign
The points on this page will be compiled into the standard agency paperwork. The standard direct debit mandate via GoCardless will set up (no payment will be taken yet)
⏳ #2: Platform license purchase/setup
🗓️ Start: 05/08/24
🗓️ Deadline: 26/06/24
Action:
👤 Matt: Purchase, setup, test. Advertise to network.
Blog platform license will be purchased and setup ready for September start.
⏳ #3: Launch
🗓️ Start: 01/09/24
Action:
👤 Matt: Launch blog
Launch the plan with the first blog published 1st September.
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