CORE OFFERING
SAM Package (SEO+)
Our main offering is primarily based on SEO work, but goes beyond this area of work incorporating all 3 elements of our SAM expertise (SEO, Analytics and Marketing). Our modular approach in this package uses a S.A.A framework: Strategy, Analytics, Action.
We work with all website platforms to dig deep and optimise your offering so you find the right type of leads, and move the sales needle.
Our approach
We are focused on long term business relationships, with 100% satisfaction.
This isn’t just a phrase but is reflected in our approach.
We are differentiate ourselves from other digital marketing services by:
1ST CLASS SUPPORT
Clients are supported and fully informed pre-project and receive regular updates during an active project.
After project completion clients have a discounted booking rate and an optional affordable monthly support.
UNLIMITED CHANGES
During an active project we don’t bill you for every tiny change or request, trying to stack up costs on an hourly fee.
With upfront transparent project pricing, we work on our deliverables until you are happy with them.
FUTURE FACING
We ensure our services and tools are future proofed and heavily tested.
We look beyond the current project with upgrade options for future project 'primers' that directly dovetail into your next marketing needs.
Package Modules
Below are the 4 core modules as part of our flagship package. The 5th module contains the benchmark report from the work of the previous 4 modules.
CLIENT ASSETS & COMPETITION POSITIONING
Module 1: RESEARCH & SETUP
In this opening module we ensure we have clarity on your business and goals, along with setting up benchmark data collection which will inform our actions.
This module is a crucial starting point, setting the stage for the rest of the work.
Module 1 Core work
1.1. Strategy report and current SERP rankings
A foundational report looking at your brand positioning and narrative, visual identity, competition, benchmarking website analysis and content strategy. If a previous core keyword has been established, the current SERP position is benchmarked.
1.2. Customer Personas.
Understanding your customer personas will shape the analysis of 1.5 and the content created in Module 2.
1.3. Customer Journey, conversion routes, search habits
We will visually map out all customer journey routes for analysis in this module and Module 2 and 4.
1.4 Tech gap analysis and recommendations.
We consider where tools can assist gaps in your customer journey.
1.5. Keyword Deep Dive with SERP benchmarking
Using multiple tools we deep dive into all relevant types of keywords for your business. For each of these relevant keywords we benchmark the Search Engine Results Page position (SERP). Keywords include:
The Essentials:
- Primary focus keyword
- Secondary (Supporting) Keywords
- Related terms that support the primary keyword and help cover related topics in the content.
- Long-Tail Keywords
- Longer, more specific keyword phrases that usually have lower search volume but higher conversion rates (e.g., "best (product) for (purpose).
- LSI (Latent Semantic Indexing) Keywords
- Terms and phrases semantically related to the main keyword, helping search engines understand content context (e.g., for "apple," terms like "fruit," "orchard," or "nutrition").
Other helpful words as applicable:
- Branded Keywords (if applicable)
- Keywords that include a specific brand name (e.g., "Nike running shoes").
- Non-Branded Keywords
- Keywords that don’t mention any brand (e.g., "running shoes").
- Geo-Targeted (Local) Keywords
- Phrases targeting specific locations (e.g., "plumber in Chicago").
- Short-Tail Keywords
- Broad, generally shorter keywords with higher search volume and competition (e.g., "shoes").
- Transactional Keywords
- Indicate the intent to make a purchase or take an action (e.g., "buy ------ online").
- Informational Keywords
- Used when users are seeking information (e.g., "how to (do action)").
- Seasonal Keywords (if applicable)
- Relevant during specific times or events, including awareness campaigns.
1.6. Google Analytics Audit / Advanced Setup.
Audit of current setup (if applicable) or advanced setup including eCommerce goals.
1.7. Google Search Console setup
Setup and connection of Google Search Console and accompanying tools such as SEO Audit.
1.8. CRO/user behaviour tracking tools setup
Setup of CRO tracking tools such as Plerdy.
1.9. Ai Brand Monitoring
Complimentary use of Ai brand monitoring tools which now feature directly in SERP results
1.10. Recommendations action plan
Recommendations from this module are documented and agreed.
▲ Module 1 Upgrades
Lead prospecting
- We can investigate lead prospecting platforms to compile accurate and targeted potential lists.
Module 1 outcomes:
- Insights to current brand and SEO positioning
- Monitoring tools setup for future referencing
- Recommendations action plan agreed.
Starting from £850
*Credit from the Web Pro package can be used.
CLIENT & COMPETITION
Module 2: CONTENT
The content evaluates how your current website content nails your keywords established in Module 1 and compares this to your competitors.
Module 2 Core work
2.1. Content map and audit
Audit of current content with visual site map and suggested updated navigation.
2.2. Keyword audit
Keyword audit from keywords identified in Module 1
2.3. Competition audit
Keyword comparison to competitors identified in Module 1
2.3. Competition audit
Keyword comparison to competitors identified in Module 1
2.4. Content action plan
Content action plan to be agreed.
2.5. Content created
2.6. Content approved and added to action plan.
▲ Module 2 Upgrades
Guest writers
- Employ the skills of trusted copywriters to created targeted blog posts or content pages.
Module 2 outcomes:
- A full understanding of content to keywords status
- An understanding of where the competition is outshining you.
- A content optimised website aligned with Module 1 keywords and objectives
Starting from £650
*Credit from the Web Pro package can be used.
CLIENT & COMPETITION
Module 3: TECHNICAL
This module delves into the on page technical aspects of your website which impacts your Google Core Web Vitals scores..
Module 3 Core work
3.1. Google Search Console Audit with SEO Crawl
3.2. Google Analytics 4 Audit
3.3. CRO Audit & Attention Insight report
3.4. Sitemap audit or creation
3.7. Lighthouse and Robotalp reports
3.8. Meta tags audit/favicon
3.9. Competitor ranking by Lighthouse
3.10. Recommendations
3.11. ⚡ACTION RECOMMENDATIONS
3.7. Recommendations
3.8. Module 3 Action
▲ Module 3 Upgrades
Coming soon
Module 3 outcomes:
- Full technical analysis of your site
- Benchmarked metrics for improvement
- Actions taken to optimise these elements.
Starting from £550
*Credit from the Web Pro package can be used.
CLIENT & COMPETITION
Module 4: Offpage
This module looks at how external sources effect your SEO score and how this can be upgraded.
Module 4 Core work
4.1. Referring traffic analysis
4.1. Referring traffic (Switchy / GA4 / Nextdoor / GMB / SM / PPC / Email / Make Stories)
4.2. Local SEO (GMB reports, SeoUtils Map)
4.3. Prospecting recommendations from 1.4
4.4. Backlinks audit
4.5. Recommendations existing/new channels
4.6.1. - Make Stories creation
4.6.2. - GMB + other platforms makeover
4.6.3. - SM/LinkedIn outreach from 4.3
4.6.4. - YT expansion (video shorts)
4.6.5. - Backlink campaign
4.6. ⚡ACTION RECOMMENDATIONS
4.2. Local SEO Audit
4.3. Local SEO Opportunities
4.4. Backlinks audit
4.5. New media/channel recommendations
4.6. Backlink audit
4.7. Recommendations including new text/media content
4.8. Action
▲ Module 4 Upgrades
3-6 month backlink campaign
Module 4 outcomes:
- A complete understanding of referring traffic
- A local SEO audit
- External backlink, channel and media recommendations
- Off page optimised actions to improve SEO score
Starting from £650
*Credit from the Web Pro package can be used.
Module 5: Final Report
This final report wraps up all of our previous module work and shows the initial improvements.
Starting from £350 or complementary if all other modules are selected.
Further updates or report refresh are available as one off projects or a monthly retainers.
*Credit from the Web Pro package can be used.
Monthly retainers (coming soon)
Standard Retainer
Feature 1
TBC
Feature 2
TBC
Feature 3
TBC
Feature 4
TBC
Need a catchup or support?
For clients with an active project, you can book a catchup below.
Previous clients can book a discounted single hour session below or other more extensive support sessions.
