CORE OFFERING
Our SEO Package
Our main offering is primarily based on SEO work, but goes beyond this area of work incorporating all 3 elements of our SAM expertise (SEO, Analytics and Marketing). Our modular approach in this package uses a S.A.A framework: Strategy, Analytics, Action.
We work with all website platforms to dig deep and optimise your offering so you find the right type of leads, and move the sales needle.
Our approach
We are focused on long term business relationships, with 100% satisfaction.
This is reflected in our approach.
We are differentiate ourselves from other digital marketing services by:
1ST CLASS SUPPORT
Clients are supported and fully informed pre-project and receive regular updates during an active project.
After project completion clients have a discounted booking rate and an optional affordable monthly support.
UNLIMITED CHANGES
During an active project we don’t bill you for every tiny change or request, trying to stack up costs on an hourly fee.
With upfront transparent project pricing, we work on our deliverables until you are happy with them.
FUTURE FACING
We ensure our services and tools are future proofed and heavily tested.
We look beyond the current project with upgrade options for future project 'primers' that directly dovetail into your next marketing needs.
SEO Core Package Modules
Below are the 4 core modules as part of our core package. The 5th module contains the benchmark report from the work of the previous 4 modules.
▲ indicates there is an optional upgrade related to this module work.
Please note: From 2026 these will be no longer be available for standalone purchase but instead will be added to a monthly plan.
CLIENT ASSETS & COMPETITION POSITIONING
Module 1: RESEARCH & SETUP
In this opening module we ensure we have clarity on your business and goals, along with setting up benchmark data collection which will inform our actions.
This module is a crucial starting point, setting the stage for the rest of the work.
Module 1 Core work
1.1. Full Brand Strategy Report
A foundational report looking at your brand positioning and narrative, visual identity, competition, benchmarking website analysis and content strategy. If a previous core keyword has been established, the current SERP position is benchmarked.
1.2. Customer journey route analysis
We will visually map out all customer journey routes for analysis in this module and Module 2 and 4.
1.3 Tech gap analysis and recommendations.
We consider where tools can assist gaps in your customer journey.
1.4. Keyword Deep Dive with SERP benchmarking
We deep dive into all relevant types of keywords for your business. For each of these relevant keywords we benchmark the Search Engine Results Page position (SERP). Keywords include:
The Essentials:
- Primary focus keyword
- Secondary (Supporting) Keywords
- Related terms that support the primary keyword and help cover related topics in the content.
- Long-Tail Keywords
- Longer, more specific keyword phrases that usually have lower search volume but higher conversion rates (e.g., "best (product) for (purpose).
- LSI (Latent Semantic Indexing) Keywords
- Terms and phrases semantically related to the main keyword, helping search engines understand content context (e.g., for "apple," terms like "fruit," "orchard," or "nutrition").
Other helpful words as applicable:
- Branded Keywords (if applicable)
- Keywords that include a specific brand name (e.g., "Nike running shoes").
- Non-Branded Keywords
- Keywords that don’t mention any brand (e.g., "running shoes").
- Geo-Targeted (Local) Keywords
- Phrases targeting specific locations (e.g., "plumber in Chicago").
- Short-Tail Keywords
- Broad, generally shorter keywords with higher search volume and competition (e.g., "shoes").
- Transactional Keywords
- Indicate the intent to make a purchase or take an action (e.g., "buy ------ online").
- Informational Keywords
- Used when users are seeking information (e.g., "how to (do action)").
- Seasonal Keywords (if applicable)
- Relevant during specific times or events, including awareness campaigns.
1.5. Google Analytics Advanced Setup.
Audit of current setup (if applicable) or advanced setup including eCommerce goals.
1.6. Google Search Console setup
Setup and connection of Google Search Console and accompanying tools such as SEO Audit.
1.7. CRO/user behaviour tracking setup ▲
Heatmap setup and analysis.
1.8. Ai Brand Monitoring initial setup
Complimentary use of Ai brand monitoring tools which now feature directly in SERP results
☑️ Recommendations action plan
Recommendations from this module are documented and agreed.
▲ Module 1 Upgrades (not available in the Core plan)
- 1.7. CRO/user behaviour tracking setup - extended
- User session replay setup for Module 3 reporting
- 1.9. Customer Personas
- Customer personas created with specific aligned strategies.
Module 1 outcomes:
- Insights to current brand and SEO positioning
- Monitoring tools setup for future referencing
- Recommendations action plan agreed.
Starting from £850
*Credit from the Web Pro package can be used.
CLIENT & COMPETITION
Module 2: CONTENT
The content focuses on your current website and how your current website content nails your keywords established in Module 1 and compares this to your competitors.
Module 2 Core work
2.1. Content map and audit
Audit of current content with visual site map and suggested updated navigation.
2.2. Keyword audit and page alignment
Keyword audit from keywords identified in Module 1
2.3. Competition audit
Keyword comparison to competitors identified in Module 1
2.4. Content action plan ▲
Content action plan to be agreed.
2.5. Content creation
Up to x3 new pages or blog posts.
☑️ Content action/recommendations report.
▲ Module 2 Upgrades (not included in the Core plan)
- 2.4.1. Content creation extended
- Up to x6 new pages or blog posts
- 2.4.2 Content creation with Guest writers
- Employ the skills of trusted copywriters to created targeted blog posts or content pages.
Module 2 outcomes:
- A full understanding of content to keywords status
- An understanding of where the competition is outshining you.
- A content optimised website aligned with Module 1 keywords and objectives
Starting from £650
*Credit from the Web Pro package can be used.
CLIENT & COMPETITION
Module 3: TECHNICAL
This module delves into the on page technical aspects of your website which impacts your Google Core Web Vitals scores..
Module 3 Core work
3.1. Google Search Console Audit
3.2. Google Analytics 4 Audit and Insights ▲
Core insights from GA 4 setup.
3.3. CRO (Click Rate Optimisation) Audit ▲
We use heat maps to analysis design and user activity
3.4. Sitemap audit or creation
3.5. Technical site improvements
Including Google Core web vitals, meta dataAlt tags/Meta tags audit.
3.6. (If applicable) Technical ranking comparsion to previous work.
3.7. Recommendations
☑️ Module actions completed and compiled into report
▲ Module 3 Upgrades (not included in Core package)
- 3.2. Google Analytics 4 Audit and Insights Extended
- Extended reports and graphs on custom requested GA4 insights
- 3.3. CRO Audit Upgrade
- User replay session data analysed to fine tune for user behaviour
- 3.8. Google Ad Audit and Insights
Module 3 outcomes:
- Full technical analysis of your site
- Benchmarked metrics for improvement
- Actions taken to optimise these elements.
Starting from £550
*Credit from the Web Pro package can be used.
CLIENT & COMPETITION
Module 4: Offpage
This module looks at how external sources effect your SEO score and how this can be upgraded.
Module 4 Core work
4.1. Referring traffic analysis
4.1. Current referring traffic analysis
4.2. Local SEO
4.3. Backlinks audit
4.4 Social media (if data available)
4.2. Local SEO Audit ▲
Google My Business audit and improvements
4.3. Local SEO Opportunities
Mapping local SEO opportunities
4.4. Backlinks audit
4.5. Video recommendations ▲
- YT channel audit and recommendations
- SEO optimised video outline and script (video production not covered)
4.6. Ai Overviews ▲
- Drawing from the insights set up in 1.9 we look at your brand authority on multiple LLM models
- Content recommendations are gathered to improve visibility.
☑️ Module actions completed and compiled into report
Action above recommendations
▲ Module 4 Upgrades (not covered in Core package)
- 4.2 Local SEO Audit Upgrade
- Competition and opportunities literally mapped out on a grid.
- 4.5 Web Story/Explainer video
- x1 Web Stories video or x1 explainer video can be produced providing client provides suitable footage
- 4.6. Ai Overviews deep dive
- Longer ai tracking project with created targetted content
- 4.7 Backlink research campaign (3 month)
Other items not included in the core package:
- Integration setup of any platform**
- Integration set up of client specific licensed platforms** (including marketing platforms)
Module 4 outcomes:
- A complete understanding of referring traffic
- A local SEO audit
- External backlink, channel and media recommendations
- An understanding of Ai overviews for your brand
- Off page optimised actions to improve SEO score
Starting from £650
**Integration is billed per platform, ongoing costs may apply which the Agency may be able to provide discounted rates.
*Credit from the Web Pro package can be used.
Module 5: Final Report
This final report wraps up all of our previous module work and shows the initial improvements.
Starting from £350 or complementary if all other modules are selected.
Further updates or report refresh are available as one off projects or a monthly retainers.
*Credit from the Web Pro package can be used.
Exclusion notes:
- 1.1 The client is not charged for the usage of tools and platforms used by the agency for analysis during the period this work takes place.
- 1.2 The setup of tools that require specific client specific licensing, are 'on-demand tools' (meeting booking platforms and chatbots etc) or have client specific setups are not included in the costs here. These tools may also have reccuring month to month costs.
- 1.3 Following the conclusion of work, unless a monthly retainer is in place, the client may be charged for ongoing costs of analysis tools.
- 1.4 These modules and monthly retainers use a suite of 'core tools' without cost to the client. If alternative tools are needed this may incur additional costs.
Monthly retainers (coming 2026)
Standard Retainer
Coming 2026
TBC
TBC
