Welcome [Name] : )
Video introduction
The below video gives a guide to the page and the next steps.
Your business needs
Our discussion covered many topics, however I identified these 2 main challenges:
1/You want to feel confident managing and advertising your website
2/You want more people to find your website when you are happy with it
In addition to these 2 points we also talked about marketing tools and business automation. I will try give an overview of these topics on this page, hopefully in a digestable format.
Your website considerations
Below are cost considerations for your website platform and alternatives.
Current:
Setup
✅ Hosting
✅ Domain
+ Theme (if a different one is chosen)
Please note the Trento theme has been discontinued and has been replaced with a 'Pronto' theme for $169 (£135) a year.
£500 / 36 months
£13.88 a month
As long as it is supported you can continue to use your Trento theme with any Wordpress hosting provider. Initial research shows other providers charge from £9 to £26 a month for Wordpress managed hosting. With this mind the SiteGround deal you mentioned which includes hosting, domain and email represents reasonable value.
The below alternatives using Brizy would depend on finding a theme that you feel would represent your brand and offering effectively. Costs shown are lower than the standard ones advertised on the Brizy website as they are under the Agency license.
The decision whether to stay or switch your web platform would need to be made before SEO work commenced to maximise impact.
Brizy WP
✅ All Themes
+ Hosting (seperate cost)
+ Domain (seperate cost)
+ Email (seperate cost)
Discounted Brizy Wordpress Themes/Email:
£2.50 a month (RRP £39 a year)
+ Optional: £1.50 a month for email (agency discount)
+ hosting cost
+ domain cost
Brizy Cloud
✅ All Themes
✅ Hosting
+ Domain (seperate cost)
+ Email (seperate cost)
Discounted Brizy Cloud Platform:
£4.50 a month (RRP £7 a month)
+ Optional: £1.50 a month for email (agency discount)
+ domain cost
Your prospective customers
Below is a small sample of the type of audience research completed as part of some of the SEO offerings.
Using a research tool I started with the below critera to create a sample:
○ Keyword: Wedding Photographer
○ Search Engine: google.co.uk
○ Location: Hull, United Kingdom
This is an example of partial research that would be done for one keyword. Audience research is a foundational step which informs all future marketing effort.
PROECT MD003 TIMELINE
Timeline
Pt.1 - Brizy switch (Complete)
Time peroid: May - July 4th | Brizy web platform switch.
Pt.2 - Onboarding / ROI (In progress)
Time peroid: July - September | Flowlu project tool setup and ROI figures
Pt.3 - SEO work/further work
Time peroid: August - November | Any further SEO work will be completed as agreed between these months.
Completion
Completion: December
✔️ Onboarded into a project/financial management system
✔️ Transferred to a powerful web platform
✔️ Invested in the organic SEO reach of your business.
Brizy Packages
| This page was made in Brizy Cloud |
➡️ NOTE: Below are package for setup and support on the Brizy platform only.
The following are pre-requisites:
• Brand elements to be supplied (either already in place or created via a partner) before project starts
• Design guidelines accepted before project starts
• Legal documentation to be supplied before project completes and goes lives
Brizy Cloud Setup/Support
✅ IAccount setup
✅ IBrand assets optimised for web
✅ IDesign options / template setup
✅ IGlobal block rules/styles setup
✅ IProject duration amends/support*
✅ IStandard 4/5 page setup: Home, Services, About, Contact (or as specified)
✅ IAll contact forms setup/testing
✅ INative intergrations setup***
✅ IDNS record setup
Optional upgrades:
🔼 *4 booked support slots (+£50)
Normally £35 each. Valid for 6 months from completion date. See details.
🔼 IONOS 2GB Email - Fixed agency discounted price: £1 per month
RRP £1.20 per month including VAT initally, then £2 per month
***Native intergration setup means existing marketing platforms that are already setup will be connected and tested to Brizy Cloud. It does not include the setup, data cleanse and functionality of a marketing platform which is an additional service under 'marketing'.
🔼 Non native intergrations (from £250)
Reoccuring monthly costs:
🔁 Discounted Brizy Cloud Hosting:
- FIXED £5.50 per month
(RRP £7 a month)
Other costs arranged by client
- Domain cost (varies)
- Domain email (if not via agency)
🔽 2023 Discount Offers**
- £25 discount for Google Review
- £25 discount for 30 sec video review
Must be completed within 14 days of sign off.
📧 Email/SMS Marketing
Email marketing campaigns such as a 'welcome email sequence' or 'sales offer sequence' are also available. The Brevo platform has a native intergration with Brizy.
Brizy Wordpress Setup/Support
(available 2024)
✅ IAccount setup
✅ IBrand assets optimised for web
✅ IDesign options / template setup
✅ IGlobal block rules/styles setup
✅ IUnlimited edits during project duration
✅ IStandard 4/5 page setup: Home, Services, About, Contact (or as specified)
✅ IContact form setup/email testing
✅ IEmail marketing intergration setup
✅ IDNS record setup
Optional upgrades:
🔼 *4 booked support slots (+£50)
Normally £35 each. Valid for 6 months from completion date. See details.
🔼 IONOS 2GB Email - Fixed agency discounted price: £1 per month
RRP £1.20 per month including VAT initally, then £2 per month
🔼 Non native intergrations (from £250)
Reoccuring monthly costs:
🔁 Discount Brizy Wordpress License: £2.50 a month (RRP £4 a month)
Other costs arranged by client:
- Domain cost (varies)
- Domain hosting (agency can provide recommendations)
- Domain email (if not via agency)
Let's talk
Choose the appropriate below and we can chat about solutions for you.
New clients and clients with live projects can book free meetings below.
☆ I am a new
★ I am a current or previous client
✰ I am a team member
Brizy Design Choices
Below are draft design choices incorporating the logo and brand colours. All homepages can include the following 'blocks' in various orders, so feel free to offer feedback and suggestions if you prefer one design but want to 'reorder the blocks'
Hero image
The existing large image is used but this can be replaced.
Video
The video can be either inline or appear as an overlay after pressing a button.
Customer Reviews
Glowing Google customer reviews
Stats
Stats of miles covered, customer base, company growth and response time.
How fast?
Below are tests done for Brizy Cloud hosting with various checkers.
Google PageSpeed
97 | 653 ms
Pingdom
91 | 653 ms
GTmetrix
99 | 525 ms
Read more information on Brizy Hosting.
Brizy Web 2023 Packages
| This page was made in Brizy Cloud |
➡️ NOTE: Below are package for setup and support on the Brizy platform only.
These packages assume the client already has brand assets, existing content and legal documentation ready for web use and production/preperation of these items is not included in the package.
Brizy Cloud Setup/Support
✅ IAccount setup
✅ IBrand assets optimised for web
✅ IDesign options / template setup
✅ IGlobal block rules/styles setup
✅ IProject duration amends/support*
✅ IStandard 4/5 page setup: Home, Services, About, Contact (or as specified)
✅ IAll contact forms setup/testing
✅ INative intergrations setup***
✅ IDNS record setup
Optional upgrades:
🔼 *1 month support (+£50)
4 weeks support after launch date. See details.
🔼 IONOS 2GB Email - Fixed agency discounted price: £1 per month
RRP £1.20 per month including VAT initally, then £2 per month
***Native intergration setup means existing marketing platforms that are already setup will be connected and tested to Brizy Cloud. It does not include the setup, data cleanse and functionality of a marketing platform which is an additional service under 'marketing'.
🔼 Non native intergrations (from £150)
Reoccuring monthly costs:
🔁 Discounted Brizy Cloud Hosting:
- FIXED £5.25 per month
(RRP £7 a month)
Other costs arranged by client
- Domain cost (varies)
- Domain email (if not via agency)
🔽 2023 Discount Offers**
- £25 discount for Google Review
- £25 discount for 30 sec video review
Must be completed within 14 days of sign off.
📧 Email/SMS Marketing
Email marketing campaigns such as a 'welcome email sequence' or 'sales offer sequence' are also available. The Brevo platform has a native intergration with Brizy.
Brizy Wordpress Setup/Support
(available 2024)
✅ IAccount setup
✅ IBrand assets optimised for web
✅ IDesign options / template setup
✅ IGlobal block rules/styles setup
✅ IUnlimited edits during project duration
✅ IStandard 4/5 page setup: Home, Services, About, Contact (or as specified)
✅ IContact form setup/email testing
✅ IEmail marketing intergration setup
✅ IDNS record setup
Optional upgrades:
🔼 *1 month support (+£75)
4 weeks support after launch date. See details.
🔼 IONOS 2GB Email - Fixed agency discounted price: £1 per month
RRP £1.20 per month including VAT initally, then £2 per month
🔼 Non native intergrations (from £200)
Reoccuring monthly costs:
🔁 Discount Brizy Wordpress License: £2.50 a month (RRP £4 a month)
Other costs arranged by client
- Domain cost (varies)
- Domain hosting (agency can provide recommendations)
- Domain email (if not via agency)
SEO Packages
Pro SEO Package
✅ Initial positioning: SERP, GA (if available), Goals, Customer Journey
✅ Audience analysis: Audience research and customer persona builds
✅ Competitor research
✅ Content strategy: Review of existing content and new content multi channel schedule
✅ Content creation: Execution of new keyword targetted content
✅ Backlinks Audit
✅ Keyword research
✅ Monitoring tools setup (including backlinks)
✅ SEO Content Audit
✅ Tech monitoring tools setup
✅ SEO Technical Audit
✅ W3C/Security analysis
Optional upgrades:
+ Copywriter services
+ Backlink campaign (available from March 2024)
⌛ Duration: Minimum 3 months+
SEO Audit: Content
✅ IKeyword research
✅ IMonitoring tools setup (including backlinks)
✅ ISEO Content Audit
Optional upgrades:
+ Content expansion: Execution of new keyword targetted content
+ Copywriter services
SEO Audit: Technical
✅ Tech monitoring tools setup
✅ SEO Technical Audit
✅ W3C/Security analysis
Analytics/Optimisation 2023 Packages
Google Analytics 4 Setup (available from June 2023)
✅ Measurement plan
✅ GA4 property setup
✅ GTM setup
✅ Event tracking (standard events)
✅ Data filters creation
✅ Integration setup
✅ Initial reports
Optional upgrades:
+ eCommerce Tracking
+ Monthy reports on analytics
Google Analytics 4 Audit (available from October 2023)
✅ Measurement plan review
✅ GA4 property property settings
✅ GTM operation
✅ Checks: Google signals, attribution model, event tracking
✅ Data filters creation or audit
✅ Integration additions or checks
✅ Initial reports
Optional upgrades:
+ eCommerce Tracking
+ Monthy reports on analytics
Conversion Optimisation (available from February 2024)
✅ Cross Device Performance Testing
✅ Heatmap reports
✅ Session replays
✅ Event tracking
✅ Data filters creation or audit
✅ Optimisation report
SEO / Web Overview
» Purpose: Can your customers find your site? How does it perform?
Below are some of the processes of the SEO packages that help advance your position with Google and perspective audiences.
Audience research
Using research tools and your own customer base we deep dive into the type of customers you want to attract, building personas and an optimised customer journey. This sets a solid foundation for all future marketing.
Competitor research
We identify your competitors who are (currently) ranking higher than you and get to work reverse engineering their strategy.
Keyword research
The core process of any SEO campaign we work together to identify 'goldilocks' keywords. Using industry standard software we find keywords with high search volume but realistic ranking difficulty. These will match up to your personas and feed into content auditing and content strategy.
Content audit
The content audit involves a delicate balance of skillfully but naturally using the keywords identified in the keyword research in your website pages and blog posts. We can use your own writing skills combined with AI input to produce high quality content that will be recognised by Google.
Technical audit
The technical content audit focuses on your users site experience on both desktop and mobile. Using Lighthouse reports we analyse scores for page speed and responsiveness. We then optimise media and evaluate code to boost your Google Web Vitals score - part of your overall Google ranking. Many businesses have seen increased sale activity after proactively addressing and resolving website issues.
Website Setup (Brizy platform only)
For non-complex websites that want to take advantage of a cost effective and SEO friendly web platform we can help get you started with Brizy. In addition to your main site, you can produce additional landing pages at no extra cost. You can take advantage of discounted rates on our Agency license while retaining complete user friendly control of your site content.
Marketing 2023 Packages
*Please note that free plans are used where possible, but additional platform fees may apply, usually after a certain number of subscribers and for SMS credits.
**Valid for up to 500 subscribers. For setups of over 500 subscribers custom pricing will apply.
***Lead magnets and other showcase tools may have a monthly fee for 'on demand use'. There may be discounted agency licenses available for certain tools.
Email/SMS campaign*
✅ Platform setup
✅ Data import and cleanse
✅ Email template setup
✅ Link tracking
✅ Campaign conversion report
Email sequence setup*
✅ Lead intergration from web platform
✅ Contact tagging/segmenting
✅ Email template setup
✅ Link tracking
✅ Workflow build and testing
Lead Magnet pdf***
✅ Create of branded pdf lead magnet
✅ Setup of delivery platform
✅ Intergration of delivery platform into other marketing tools
✅ Link tracking
✅ Workflow build and testing
Showcase and automation tools***
Tools will be recommended according to the client needs but may include the below suggestions. Setup price is a guideline, which will vary according to the complexity of the tool and intended usage.
○ Endorsal for Google Review intergration and review request campaigns
○ Optinly for creative ways to get lead details and feedback.
○ Evidence.co for showcasing of photo galleries and stories
*Please note that free plans are used where possible, but additional platform fees may apply, usually after a certain number of subscribers and for SMS credits.
**Valid for up to 500 subscribers. For setups of over 500 subscribers custom pricing will apply to the import and data cleansing.
***Lead magnets and other showcase tools may have a monthly fee for 'on demand use'. There may be discounted agency licenses available for certain tools.
Analytics Overview
» Purpose: What happens when visitors find your site - do they convert?
While the SEO processes look at how easily your site can be found and it's performance, these Analytics look at what visitors do on your site. Do they make enquires or purchase, or do they exit quickly?
Google Analytics 4 setup
Google Analytics 4 setup up with custom goals for your website. GA tag manager setup included. Being setup on the new version of GA is essential before Google pulls the plug on Universal Analytics this July.
Heatmaps
Establish exactly where your users are navigating and content that is being viewed or skipped. Heatmaps establish whether your website pages are setup for potential conversion or potential frustration.
User replay sessions
Investigate how users are interact with your site content, navigation and other buttons with mouse click tracking. Session replays can highlight needed experience improvements and guide users towards conversion goals.
Custom Notion Data sheet (Coming soon)
A custom built reporting dashboard built in Notion which is completely free to use and available on all devices.
Marketing & Business Overview
» Purpose: Is your marketing coverting? Are you working smarter?
Effective marketing campaigns can boost sales for both new and existing customers. Below are some of the options which can boost your marketing mix.
Automated Email Sequences
Welcome new signs up with an automated email sequence to increase engagement or create sequences to guide leads through to sale.
Lead Magnets and Lead Generation
Creation of static and interactive pdfs to showcase your talents or provide content value to your leads. Hosting and delivery of pdfs is automated while their details are captured for follow-up. Lead Generation tools can create social proof with synced Google reviews and offers to reward visits.
Automation sequences
We can work with you to ultilise your existing tools and introduce an automation flow across multiple tools so you can work smarter selling and onboarding customers.
Previous work
Below are some samples of previous work done that may be of interest to your goals Naomi.
Below is a video walkthrough created for the client of a lead generation/SEO audit project. The links to some of the work for this project are underneath the video.
Project wrapup video (04:57)
Lead generation landing page project
In this project we combined a QR code tracked leaflet, a Brizy landing page, the email marketing software Send In Blue and social proof with Endorsal Google Reviews.
SEO Content mini audit
Last year I was requested to do a mini SEO content audit for a client. This is a cut down version of the service offered here but serves as an example of the work.
Next steps
01
Finalise package/s and pricing
We arrange a chat to drill down and find the right package for your goals and finalise package/s and project duration.
02
Legal and finances
Legal paperwork will be prepared and the invoice/s set up. Usually a 50% deposit is required prior to work commencing (30% for projects under £500) with the remainder to be paid after work is completed.
- Single project payment: Bank Transfer
- Reoccuring costs payment provider: GoCardless (Fee: 1%+£0.20)
- Invoices will be sent via email and kept in your client area.
If your paperwork is ready to sign you will see this in the update area.
03
Onboarding to the client area.
After payment you will be onboarded into the dedicated client project area where you can communicate, track work and see all your assets in one central pa
FAQ by clients
The process is focused on client success. Through detailed discussions we undercover the challenges your business is facing and the goals you have. Potential options are presented on a splash page such as this one.
If we feel we are a good match we will discuss the packages and expectations going forward. Once we reach an understanding we will put the full process down in writing for formal legal agreement and payment deposit.
After the initial deposit is payment is received we work closely with you in a dedicated client area where you can see task progress and applicable visuals. You can also use the inbuilt chat function for messaging both on your desktop and via the mobile app. We are always ready to schedule in a video catchup should you have pressing questions. Once we reach the conclusion of the project and both parties are satisifed a request for the remaining payment is made.
As detailed in the 'pricing and costs' part of the packages section, there will only be ongoing monthly costs after project completion for platforms that provide 'on demand' services. These could include hosting, website tools or regular reporting. The client can cancel these at any time with 1 months notice.
For Brizy web packages the prices are fixed within the discounted rates the Agency can offer.
SEO and Analytics packages listed follow a proven process and method. With that in mind, we don't elimate parts of the process to reduce costs because the quality of the impact and results would be effected.
With marketing campaigns we may be able to create a package that will reach your audience via tools not specifically listed here. If we are unable to provide the service, in many cases we can refer you to trusted contacts who can deliver it.
The backstory
Two decades (+) in two minutes
In between mischief and experimentation the burning desire to be a life longer learner started at a young age. In my teens I became fascinated how evolving technologies could empower individuals. I tried to discuss this with friends during muddy football matches but to no avail. I realised this was going to be self powered journey with technology as my companion.
Technology is not resigned to the geek realm but means different things to different people. To some it aids them to persue passions, others it means leveraging learning and to others it forms communities or the back bone of their business dream. After joining a marketing team in 2000 my focus quickly moved to the potential of web technologies.
About 2 years later I was put in a web role and relentlessly learned all I could, which started off by completing NVQs then self funding a HND and following that an I.T degree. This meant spending my evening time in mental graft, something I have continued with other self learning courses until now.
In the year prior to lockdown I started to consider making the jump to freelance work. When the chaos of lockdown erupted I decided this stressful time of global uncertainity was the perfect time to commit to a high risk venture. I wanted to put my 'geek gifts' such as problem solving and spotting data patterns to good use with SEO. This would help great companies be noticed for the great work they do. As a welcome boost to this to this endeavour, in 2022 part of my day job responsibility pivoted in the direction of technical SEO.
I feel very fortunate to do what I love in my day job and also work with passionate people in my freelance work. Eventually I hope to work soley for myself, becoming a digital nomad and working with people all over the globe - as well as sampling the finest coffees : )
I look forward to learning more about your business and goals to see if we are a good fit for future projects.
Google Reviews
Reviews synced via Endorsal
Previous client reviews imported by Endorsal. This tool has been tested by the Agency with a limited number of monthly discounted licenses available for clients.