Welcome Matt
Recap
This section contains recap of the current SEO project status.
Previously discussed additional platforms such as the booking platform Trafft and an LMS solution for employees are discussed in ☆ upgrade options.
Plan Upgrade Match
- ✦ Your chosen SEO Pro (Option C) legacy combo plan has been upgraded:
- ⬆️ Your plan has been grandfathered to the more extensive SEO Modular Core Plan at no extra cost.
- ⬆️ Additionally, as an early adopter the top legacy plan (Option D - Full works - which included Google Analytics) is also included.
The legacy solo plan breakdown is included on this page for reference. These legacy prices are exclusive to M.D Ltd and are no longer available. They should not be shared with others.
Legacy SEO Plan > New SEO Plan
COMBO C: Web/SEO Pro ✦Chosen
£1350 > £1080 (includes 20% discount)
COMBO C includes:
➡️ SOLO A: Brizy (PAID)
➡️ SOLO B: SEO Content and Tech Audits
➡️ SOLO C: SEO Pro (includes Solo B)
⬆️ Upgrade: 2025 SEO Package plan match
⬆️ Upgrade: COMBO D also included
2023 Legacy Solo Plan Breakdown
SOLO B: Audit Plan
Content audit (2023 price £600)
- ✅ Multiple long tail keyword research
- ✅ Monitoring tools setup (including backlinks)
- ✅ SEO Content Audit of existing content
Technical audit: (2023 price £500)
- ✅ Monitoring tools setup
- ✅ SEO Technical Audit
- ✅ CWV Improvements
SOLO C: Pro Plan
➕ Everything in Solo B plus:
Discovery
- ✅ Initial SERP positioning
- ✅ Customer journey/routes
- ✅ Competitor research
Strategy
- ✅ Content KW strategy
- ✅ Content strategy
- ✅ Backlinks analysis
SOLO D: The Full Works
➕ Everything in Solo C plus:
Google Analytic Insights:
✅ GA4 property setup
✅ GTM setup
✅ Event tracking (standard events)
✅ Dashboard setup
The new SEO Modular Plan
Analysis and insights expanded.
Module 1: Deeper Research and Targeting
Module 2: Extended Keyword research and competition audit
Module 3: Technical Analysis now includes CRO
Module 4: Offpage goes further with local SEO, Web Stories and Ai overviews.
Triple Threat Additions
New additions for the SEO Modular Core Package.
☆ Upgrade Options
The current 3 upgrade areas for your business. These upgrades are separate to your free SEO package upgrades.
LMS
⏳ Researching
Onboarding staff with learning courses. Potential to become an authority in your sector with online learning.
Ai Chatbot
⏭ Future consideration
Answer routine questions about your work with a trained ai chatbot.
Platform Implementation Costs
Although our core plans cover the cost many tools used used by the Agency, some platforms/setup services can not be included.
Platforms and custom setup are not included in plans and packages (except in very rare cases where explicity stated) if they:
- ☑️ require client specific setup
- ☑️ require client specific licensing (and have a one time or monthly license cost)
For a limited time long term customers and original adopter can take advantage of these limited time perks:
- 🎁 Large discount off the standard integration setup price
- 🎁 Agency discounted licensing (limited licenses available)
- 🎁 No immediate monthly license cost. You are able to trial out the tool for several months without cost or risk. (Cancel anytime)
Stream line your appointments
Let customers book appointments at the right time.
The Trafft Advantage
Trafft boosts bookings and reduces inefficiencies.
Efficency upgrade
Hassle/Churn downgrade
Trafft Key Features
Unlimited Locations
Add locations as you expand *paid plan feature
Calendar sync
No double booking, set exact appointment times and optional travel buffer times.
Automated reminders
Automated reminders for yourself and your customer *SMS credits are pay as you go
Trafft ✪ Scaling plan upgrades
We have limited discounted agency licenses for the top tier ✪ 'Scaling' plan.
This plan covers all current and future booking needs.
✪ Scaling plan: RRP £38.95 month + VAT
✪ Agency price: £6 a month*
✪ Your Branding Only
✪ Trafft branding is removed, enabled a business branded experience.
✪ Unlimited Employees
✪ Add employees with their own availability. Assign employees to locations and specific jobs.
✪ Unlimited Functionality
✪ Future proof all access features pass including recurring services, WhatsApp and more.
*Exclusive agency monthly price of £6 a month excludes optional SMS credits for SMS reminders which are bought as pay as you go packs when needed. Optional SMS credits are very cheap and generally last for several months.
Using Trafft for MDWC
How your leads and customers will use Trafft.
1) Customer books
Customer either:
a)Uses the location date selector then Trafft to book a pricing appointment.
b) Customer books an annual gutter clean between fixed days/hours.
2) Accept/Reject
Accept or reject no the mobile app. Contact them to suggest alternative date if needed.
3) Email reminders
Email reminders and optional sms reminders go out to your and your customer.
Rollout will occur in 2 phrases which will alter Step 1 (customer booking):
- Initial phase will suggest dates using custom functionality (try the date selector) for the customer to select on Trafft
- Future phase will dynamically generate buttons with the exact date/location.
Round Date Selector (Demo)
The below demo prototype uses a sample of locations with set weeks (i.e 1 = 1st week of the month etc).
Prototype functionality:
- Locations can be grouped together on a specific week (and more than 1 week if needed).
- This functionality suggests the dates, the Trafft system can lock down the time ranges.
- The demo is set to find week numbers by the first Monday of a month being 'Week 1'. It can also find week numbers by strict calendar dates.
- Currently it is set to show the next 2 sets of dates for a location, this can be changed to just 1 set or more than 2 sets.
All features of the functionality are listed below the demo.
Core functionality
Extra flexibility
🗓️ Trafft Integration Setup
What's included in your Trafft setup.
⏰ Limited Time Discount
Trafft setup is normally £250 as per the current Web Packages pricing.
Early customers and adopters who purchase before 1st October 2025 these bonuses:
*Exclusive agency monthly price of £6 a month excludes optional SMS credits for SMS reminders which are bought as pay as you go packs when needed. Optional SMS credits are very cheap and generally last for several months.
🎁 As an one-off bonus we will top up your first lot of SMS credits and explain how you can add your card for further payment (should you wish to)
YOUR MONTHLY PLAN
MDWC Monthly Plan
You currently enjoy an unavailable legacy Web & Marketing Plan Plus (Legacy v1.0_. The below drop down shows show your plan compares to the current Monthly Web & Marketing plans and options if you add more platforms.
Your Plan vs Latest Plans
Your Plan:
⊕ Web & Marketing Plus (v1.0)
£11 monthly
(includes free bonus Brizy license for landing page)
Current equivalent plan:
⊕ Web & Marketing Plus (v2.1)
£25 monthly
➕ additional Brizy license for landing page £5 = £30 monthly
💷 Your legacy plan saving compared to current plan: Monthly: £19 | Annual Saving: £228
☆ Upgrade Options for additional platforms
If you choose to continue using Trafft (after 6 months free trial) or add more platforms to your plan, there are 2 upgrade paths.
☆ Upgrade Option A - add on single licenses
Your Plan:
⊕ Web & Marketing Plus (v1.0)
➕ Trafft Upgrade £6 a month (after 6 month peroid)
= £17 monthly
Equivalent Plan for multiple Marketing licenses:
✪ Web & Marketing Pro plan (v1.0) £35 monthly
➕ additional Brizy license for landing page £5
= £40 monthly
☆ Upgrade Option B - upgrade to ✪ Pro for discounted amount
Your Plan:
⊕ Web & Marketing Plus (v1.0)
£11 monthly
➕ Trafft ➕ ✪ Pro plan features (ALL marketing licenses + more support)
= Offer: £40 £25 monthly
Equivalent Plan for multiple Marketing licenses:
✪ Web & Marketing Pro plan (v1.0)
£35 monthly
➕ additional Brizy license for landing page £5
= £40 monthly
💷 Offer saving compared to ✪ Standard Pro plan: Monthly: £15 | Annual Saving: £180
☆ Upgrade Option A works best for adding one or two more licences.
☆ Upgrade Option B below works best for adding more licenses with additional support features and prioritisation.
Next Steps
⏳ #1: Trafft Trial
The next immediate actions are to review the Trafft features, how it will be used for your business along with whether the booking dates demo is working as needed. Once you are satisfied with these will fit your requirements we can move to Step 2.
⏭ #2: Trafft implementation
Following the signing of paperwork and integration payment we will start the customised setup of your Trafft account and implement on to your website.
⏭ #3: LMS Choices
Following the Trafft integration we can look at LMS (Learning Management Systems) for your employees and potentially to estba
Need a catchup or support?
For clients with an active project, you can book a catchup below.
Previous clients can book a discounted single hour session below or other more extensive support sessions.
